Using CCC

TL;DR

Reading path for someone using CCC screens who needs to understand what a number means.

You are looking at a screen and need to know what a figure means, whether it is complete, and why it changed.

Start here

  1. The pipeline, four steps, ten minutes. Most questions resolve to "which step has happened yet".
  2. Contribution margin, what CM1 and CM2 are.
  3. Data freshness and history, how to tell a filtered view from a genuine gap.

Then, by question

QuestionGo to
What does this column mean?/dictionary, and the glossary
Where did this period's data come from?The object, under objects
Why is margin different from what I expected?Calculation rules
Why does expected differ from realised?Expected margin
Why are these two orders the same customer?Customer matching
Is this customer really new?Customer sequence and life
Why is this figure empty?Data freshness and history

Tasks

Three things that trip people up

The screens default to about three months. A figure that looks missing is usually outside the window.

Amounts are added with their stored signs. Positive costs can be correct. Check dates, currency and signs before changing a rule.

A stale customer dimension leaves margin correct. Margin does not depend on customer grouping, so a margin figure can be perfectly current while customer counts are not.

About this document
  • Type
    index
  • Status
    active
  • Updated
    2026-09-14
  • Created
    2026-09-13